AdSense Ad Unit Placement
Top of the Page Ad Unit
Imo, if you put an ad unit near the top, you will have a fighting chance to monetize site visitors who would otherwise abandon that web page. This refers to the abandonment rate or Bounce Away stats noted in your traffic stats. If your stats don't show bounce rates, then you need to upgrade to something better. Bounce rates are not an insignificant data point. Top of page ad unit placement, imo, empowers fickle site visitors with the opportunity to click on ad and assist you in your struggle.
Footer Text Ad Unit
If you put an ad unit, particularly a text ad unit at the bottom of the page, you have a fighting chance to monetize a user who has just scanned your entire web page and is looking for more than what they are finding on your web page. The text ad units give the visitor an exit path to more on the subject, giving you the opportunity to monetize that user who would otherwise leave without making a dime for you.
AdSense for Search Unit
The search box gives you the opportunity to monetize users who arrived at your site and aren't finding what they want on your web page, or have exhausted what is on the web page and are looking for more. Whether they search your site or search the entire web, you have an opportunity to monetize that visitor who would otherwise leave without contributing to your cause.
Content Embedded Ad Unit
Can be placed near the top of the page, but within the article content itself. Works fine and is minimally invasive visually. The ad unit can be placed within a div utilizing CSS to make content flow around the ad unit. You can even place a border around the content. This way you can have a chance to monetize those who would otherwise bounce away without assisting your effort to advance to a higher rung in the economic ladder.
In Your Visitors Face
It's surprising what site visitors will put up with in exchange for access to great content. Probably best to a/b/c test what's best for the bottom line and visitor stream. You don't want to turn people off in your quest to expand the borders of your empire.
Imo, if you put an ad unit near the top, you will have a fighting chance to monetize site visitors who would otherwise abandon that web page. This refers to the abandonment rate or Bounce Away stats noted in your traffic stats. If your stats don't show bounce rates, then you need to upgrade to something better. Bounce rates are not an insignificant data point. Top of page ad unit placement, imo, empowers fickle site visitors with the opportunity to click on ad and assist you in your struggle.
Footer Text Ad Unit
If you put an ad unit, particularly a text ad unit at the bottom of the page, you have a fighting chance to monetize a user who has just scanned your entire web page and is looking for more than what they are finding on your web page. The text ad units give the visitor an exit path to more on the subject, giving you the opportunity to monetize that user who would otherwise leave without making a dime for you.
AdSense for Search Unit
The search box gives you the opportunity to monetize users who arrived at your site and aren't finding what they want on your web page, or have exhausted what is on the web page and are looking for more. Whether they search your site or search the entire web, you have an opportunity to monetize that visitor who would otherwise leave without contributing to your cause.
Content Embedded Ad Unit
Can be placed near the top of the page, but within the article content itself. Works fine and is minimally invasive visually. The ad unit can be placed within a div utilizing CSS to make content flow around the ad unit. You can even place a border around the content. This way you can have a chance to monetize those who would otherwise bounce away without assisting your effort to advance to a higher rung in the economic ladder.
In Your Visitors Face
It's surprising what site visitors will put up with in exchange for access to great content. Probably best to a/b/c test what's best for the bottom line and visitor stream. You don't want to turn people off in your quest to expand the borders of your empire.
Search Engine Commentary by martinibuster || AdSense Ad Unit Placement
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