Are Blog Links Dead?
Someone was disputing whether links from blogs were efficient for ranking purposes. In his opinion, blog links were pretty much dead. In his opinion, blogs were burned out as a link source and were being discounted by Google, this year's version of the guestbook link. That point of view is not without foundation, there are solid reasons for arriving at that conclusion. Blog links have been abused in every possible way, so it's no wonder some people assume blogs have been played out and demoted by the search engines.
A blog is a website just like any other, including sites hosted on the dot edu and gov domains. I think the big idea some people have a hard time getting their minds around is that web pages hosted on the dot edu domains are no better than sites hosted on blogger or a dot com TLD. The magic isn't in the domain, it's in the backlinks. This holds true for directories, blogs, wikis, and any other permutation.
Why blogs matter
Many blogs, especially popular blogs, are created by hobbyists who are passionate about the subject and create worthwhile content. Other bloggers and websites, including government and media sites, link to them. As with any other web page, links follow the content. So it's a no-brainer that a link from a quality blog will pass on good ranking power.
At SES San Jose 2007, the strongest buzz that week was about how great Blogsvertise was. To judge from the positive feedback coming from top people in the industry, blogsvertising is the hottest trend at this moment, affirming the positive power in blog links today.
Gross generalizations sometimes miss the point when referencing links. Whether it's praising dot edu links to trashing blog links, generalizations break down. I can't say it enough: When judging the efficacy of a link from any site, a link is only as good as its backlinks.
About the Author
martinibuster lives in the SF Bay Area and yes, I do take clients. Contact me at roger @ martinibuster.com
A blog is a website just like any other, including sites hosted on the dot edu and gov domains. I think the big idea some people have a hard time getting their minds around is that web pages hosted on the dot edu domains are no better than sites hosted on blogger or a dot com TLD. The magic isn't in the domain, it's in the backlinks. This holds true for directories, blogs, wikis, and any other permutation.
Why blogs matter
Many blogs, especially popular blogs, are created by hobbyists who are passionate about the subject and create worthwhile content. Other bloggers and websites, including government and media sites, link to them. As with any other web page, links follow the content. So it's a no-brainer that a link from a quality blog will pass on good ranking power.
At SES San Jose 2007, the strongest buzz that week was about how great Blogsvertise was. To judge from the positive feedback coming from top people in the industry, blogsvertising is the hottest trend at this moment, affirming the positive power in blog links today.
Gross generalizations sometimes miss the point when referencing links. Whether it's praising dot edu links to trashing blog links, generalizations break down. I can't say it enough: When judging the efficacy of a link from any site, a link is only as good as its backlinks.
About the Author
martinibuster lives in the SF Bay Area and yes, I do take clients. Contact me at roger @ martinibuster.com
Search Engine Commentary by martinibuster || Are Blog Links Dead?
<< Home