Link Hunting Tips: Death to Bad Link Metrics
Let's trash the neighborhood
One of the dumbest metrics for judging a backlink is neighborhood. By bad neighborhood, most people mean the industry, like pills, porn, and gambling. That's the lazy way to do it, even though following the conventional practice will generally keep you out of trouble. But it's incorrect because a bad neighborhood has nothing to do with the industry niche.
A good example is a porn site like Suicide Girls. That site has 106 dot edu backlinks, backlinks from tattoo conventions and backlinks from rockstar sites. That site demonstrates that confusing industry with the neighborhood is a bad practice. It's bad practice because you're leaving yourself wide open to the real boogey-man sites that happen to be in the "right" industry but scary bad neighborhoods. Check the backlinks.
Fixation on dot edu links
Speaking of dot edu... While in general this is a good metric for measuring whether a site is in a good neighborhood, this metric is also being bent out of shape by bizarre activities that likely have no impact on ranking. People are doing goofy things for dot edu backlinks, including spamming dot edu wikis and message boards.
It's not the TLD that is important. It's the quality of the backlinks of those web pages. Consequently, I'm finding there are a ton of dot com sites in great neighborhoods because the crowd is overlooking those link opportunities by not fully realizing what a great neighborhood is. Check the backlinks.
One of the dumbest metrics for judging a backlink is neighborhood. By bad neighborhood, most people mean the industry, like pills, porn, and gambling. That's the lazy way to do it, even though following the conventional practice will generally keep you out of trouble. But it's incorrect because a bad neighborhood has nothing to do with the industry niche.
A good example is a porn site like Suicide Girls. That site has 106 dot edu backlinks, backlinks from tattoo conventions and backlinks from rockstar sites. That site demonstrates that confusing industry with the neighborhood is a bad practice. It's bad practice because you're leaving yourself wide open to the real boogey-man sites that happen to be in the "right" industry but scary bad neighborhoods. Check the backlinks.
Fixation on dot edu links
Speaking of dot edu... While in general this is a good metric for measuring whether a site is in a good neighborhood, this metric is also being bent out of shape by bizarre activities that likely have no impact on ranking. People are doing goofy things for dot edu backlinks, including spamming dot edu wikis and message boards.
It's not the TLD that is important. It's the quality of the backlinks of those web pages. Consequently, I'm finding there are a ton of dot com sites in great neighborhoods because the crowd is overlooking those link opportunities by not fully realizing what a great neighborhood is. Check the backlinks.
Search Engine Commentary by martinibuster || Link Hunting Tips: Death to Bad Link Metrics
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