Moving Forward - Avoiding Becoming Obsolete
People want to watch not read
The internet is already eating away into television's traditional role as a place of entertainment. The various search engine popular query lists powerfully demonstrate what people want out of their boxes, and it generally follows the entertainment arc. It's beyond the tipping point: People are no longer reading on the internet, they are watching it.
Information as Video, not Text
Now that high speed internet usage is greater than dial up, and computers in the form of gaming consoles, dedicated internet entertainment boxes, and computers serving double duty ease into the space formerly occupied by the entertainment center, you're going to see even more demand for Information as Video. As the YouTube generation that formerly lip synched to their favorite songs grows up and takes ownership of their parent's Media Center you're going to see a greater convergence of the internet and the living room.
Video becoming it's own thing
NYTimes is diving in with video reports. You should, too. Why offer your website visitors a widget review they have to read when you can hold their attention for a longer period of time by simply streaming a video? I can't imagine that video will completely supplant text in the near future, but certainly it may encroach on it and become it's own thing.
This is a beautiful example of how internet as video surpasses traditional textual internet:
Want to do a Pizza Tour in New York City?
And here is an example of a Real Estate Agent doing something useful with video:
How cool is that? Restaurant reviews you watch. Attend an open house from the comfort of your own home. That's head and shoulders better than those clunky panorama applets. This is a killer application and we're only at the beginning of the trend.
Video killed the internet star
1. Commercials, as in television commercials, will have to make the leap into internet videos. To do that we'll need greater participation by advertisers within the new Internet as Video medium.
2. If the internet goes video and significantly moves away from text, you will likely see the emergence of a site like YouTube as the place to go to find the information you want. The killer aspect of YouTube is the community filters built into tagging and sorting the videos, something that will never happen with traditional search.
If internet as video increases it's popularity as a source of information over old fashioned text, this will mean a demotion of tradtional search. At this point in time, YouTube stands to gain an incredible amount of mindshare as the goto site for videos if they synergize with the direction the internet is moving. So while Yahoo and MSN are busy figuring out how to deliver a relevant search query for textual websites,YouTube could be running away with mindshare similar to how Google did with traditional search when no one was paying attention.
3. Web 3.0, if they name it right, may likely be Internet as Video. What does that mean for the way you will be pimping widgets, clicks, and affiliate programs a few years from now?
The internet is already eating away into television's traditional role as a place of entertainment. The various search engine popular query lists powerfully demonstrate what people want out of their boxes, and it generally follows the entertainment arc. It's beyond the tipping point: People are no longer reading on the internet, they are watching it.
Information as Video, not Text
Now that high speed internet usage is greater than dial up, and computers in the form of gaming consoles, dedicated internet entertainment boxes, and computers serving double duty ease into the space formerly occupied by the entertainment center, you're going to see even more demand for Information as Video. As the YouTube generation that formerly lip synched to their favorite songs grows up and takes ownership of their parent's Media Center you're going to see a greater convergence of the internet and the living room.
Video becoming it's own thing
NYTimes is diving in with video reports. You should, too. Why offer your website visitors a widget review they have to read when you can hold their attention for a longer period of time by simply streaming a video? I can't imagine that video will completely supplant text in the near future, but certainly it may encroach on it and become it's own thing.
This is a beautiful example of how internet as video surpasses traditional textual internet:
Want to do a Pizza Tour in New York City?
And here is an example of a Real Estate Agent doing something useful with video:
How cool is that? Restaurant reviews you watch. Attend an open house from the comfort of your own home. That's head and shoulders better than those clunky panorama applets. This is a killer application and we're only at the beginning of the trend.
Video killed the internet star
1. Commercials, as in television commercials, will have to make the leap into internet videos. To do that we'll need greater participation by advertisers within the new Internet as Video medium.
2. If the internet goes video and significantly moves away from text, you will likely see the emergence of a site like YouTube as the place to go to find the information you want. The killer aspect of YouTube is the community filters built into tagging and sorting the videos, something that will never happen with traditional search.
If internet as video increases it's popularity as a source of information over old fashioned text, this will mean a demotion of tradtional search. At this point in time, YouTube stands to gain an incredible amount of mindshare as the goto site for videos if they synergize with the direction the internet is moving. So while Yahoo and MSN are busy figuring out how to deliver a relevant search query for textual websites,YouTube could be running away with mindshare similar to how Google did with traditional search when no one was paying attention.
3. Web 3.0, if they name it right, may likely be Internet as Video. What does that mean for the way you will be pimping widgets, clicks, and affiliate programs a few years from now?
Search Engine Commentary by martinibuster || Moving Forward - Avoiding Becoming Obsolete
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