2006 Knucklehead of the Year Award & More
Lo-Fi SEO
Unless caught in collateral damage, many sites I have looked at that suffered from some update or other were usually doing something aggressive, and often for a long time. Sometimes lazy. I say lazy because it's following what others were doing instead of thinking of a way to get in under the radar. I also say lazy because it's easier to throw money at something than it is to figure out a way that can pass a handcheck.
I say aggressive because it can't pass a hand check. It's a bet that the search engines won't figure it out. I'm not denying there's a lot that people are getting away with. What I'm saying is that of those sites I've looked at that suffered some kind of penalty, there were obvious lo-fi SEO activities going on.
Absolutely, there is collateral damage. But that usually happens within the first week or two of a spam tweak. Then the sites come back as the tweak is seemingly fine tuned or, dialed back, as they say. Sometimes over the course of a couple months.
Unless caught in collateral damage, many sites I have looked at that suffered from some update or other were usually doing something aggressive, and often for a long time. Sometimes lazy. I say lazy because it's following what others were doing instead of thinking of a way to get in under the radar. I also say lazy because it's easier to throw money at something than it is to figure out a way that can pass a handcheck.
I say aggressive because it can't pass a hand check. It's a bet that the search engines won't figure it out. I'm not denying there's a lot that people are getting away with. What I'm saying is that of those sites I've looked at that suffered some kind of penalty, there were obvious lo-fi SEO activities going on.
Absolutely, there is collateral damage. But that usually happens within the first week or two of a spam tweak. Then the sites come back as the tweak is seemingly fine tuned or, dialed back, as they say. Sometimes over the course of a couple months.
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2006 Knucklehead of the Year Award
And the award goes to the author of this wonderful link request:
"ps you're not on a list .... i really did visit your web site having found it on overture.com's pay-per-click listings. "
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From the Dept. of Whoa!
According to this report, with total buying power in excess of $400 billion, Asian Americans represent the single most affluent consumer group in the United States. Of all major population segments in the United States, Asian Americans are most likely to work in managerial and professional jobs. The median household income of Asian Americans is 15% higher than non-Hispanic White household income, 56% higher than the median household income of Hispanics, and nearly double that of Black households. The number of Asian American families with incomes of $200,000 or more (152,000) is about the same as Hispanic and African American families combined (156,000).
Yet, despite their affluence, Asian Americans have remained under the radar screen of many marketers of consumer products and services. The questions I have is: How do you market to an ethnic segment that's so well integrated into the rest of society?
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From the Dept. of Submit to Me Now!
If you've been thinking about submitting a website to Best of the Web, today may be a good time to do it before the year ends if you intend to write it off in April. Don't be caught with your pants down, submit to Best of the Web today.
Search Engine Commentary by martinibuster || 2006 Knucklehead of the Year Award & More
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