The Internet: Are we there yet?
Every decade seems to have it's opportunities. But I do get the feeling that we are in the beginning of something that's bigger than a decade, an industry that's toddling around and is going to morph into something bigger than the internet.
Mashing up burgers and the Internet
McDonalds is hooking up order takers by an online network so that when you give a drive-thru order, the person taking the order is in a call center thousands of miles away connected by VoIP. While this might seem like an offbeat or innovative application of the internet, depending on how you look at it, this may be one of the first signs of things to come regarding how the internet will be deployed.
VoIP technologies are already being applied to IM systems and as computing power grows so will the applications for delivering voice and video communications- and the opportunity to do something disruptive, even over your cell phone or PDA. Text messaging is already a huge application of mobile technology in a social context, but I get the feeling that text messaging will look like Pong versus the latest X-Box when cheap and efficient mobile internet telephony comes of age that can deliver internet content cheaply, if not free.
Internet on the Go
Mobile phone and PDA internet connectivity may create a side industry that can grow the local search area. That in itself will spur development of mobile friendly websites. Or perhaps a new specification for mobile that can convert a feed into a mobile-friendly website will develop (Ok, maybe something like this already exists in Asia).
Mashing up Traditional Magazine Advertising with the Internet
There seems to be a lot of heat right now flirting around internet sites with decent traffic, with interest perking up even from Madison Avenue firms. There was an article in the NYTimes how Ogilvy set up a division to find new ways of spreading it's message. It's like the internet is picking up the trail that magazines have traditionally been found on, only better because in general you can track the results. So in one way, it's moving the magazine model online.
Word of mouth buzz marketing
I was just reading in the latest Revenue magazine how firms like Nike are uploading videos to YouTube, which is an exercise in branding and generating word of mouth- one of their videos was watched 1.9 million times.
They also mentioned how MySpace is changing the way music is being marketed to youth and how one band called Fall Out Boy accumulated one million fans/friends.
All of this is evolution and morphing and the only limit to that is imagination.
Mashing up burgers and the Internet
McDonalds is hooking up order takers by an online network so that when you give a drive-thru order, the person taking the order is in a call center thousands of miles away connected by VoIP. While this might seem like an offbeat or innovative application of the internet, depending on how you look at it, this may be one of the first signs of things to come regarding how the internet will be deployed.
VoIP technologies are already being applied to IM systems and as computing power grows so will the applications for delivering voice and video communications- and the opportunity to do something disruptive, even over your cell phone or PDA. Text messaging is already a huge application of mobile technology in a social context, but I get the feeling that text messaging will look like Pong versus the latest X-Box when cheap and efficient mobile internet telephony comes of age that can deliver internet content cheaply, if not free.
Internet on the Go
Mobile phone and PDA internet connectivity may create a side industry that can grow the local search area. That in itself will spur development of mobile friendly websites. Or perhaps a new specification for mobile that can convert a feed into a mobile-friendly website will develop (Ok, maybe something like this already exists in Asia).
Mashing up Traditional Magazine Advertising with the Internet
There seems to be a lot of heat right now flirting around internet sites with decent traffic, with interest perking up even from Madison Avenue firms. There was an article in the NYTimes how Ogilvy set up a division to find new ways of spreading it's message. It's like the internet is picking up the trail that magazines have traditionally been found on, only better because in general you can track the results. So in one way, it's moving the magazine model online.
Word of mouth buzz marketing
I was just reading in the latest Revenue magazine how firms like Nike are uploading videos to YouTube, which is an exercise in branding and generating word of mouth- one of their videos was watched 1.9 million times.
They also mentioned how MySpace is changing the way music is being marketed to youth and how one band called Fall Out Boy accumulated one million fans/friends.
All of this is evolution and morphing and the only limit to that is imagination.
Search Engine Commentary by martinibuster || The Internet: Are we there yet?
<< Home