Thursday, August 25, 2005

Three Dot Day: Random Items

Free Links: Get Yours Now Because Supplies are Limited
Best of the Web is running a promotion worth looking into. The background on BOTW is that it's one of the oldest web directories, employs dozens of editors to screen their submissions, and actually ranks on the search engines. I've known these guys for awhile and have been impressed by their dedication to keeping their directory squeaky clean.

Their promotion is offering FREE category sponsorship for two months, with no obligation to continue on the third. But they feel once you've tried their high level category listings you'll be convinced it's a good value. Head on over to BOTW and get your FREE links before the good ones are gone.

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Somebody Pinch Me: Ask Jeeves Cleans Up It's SERPS!
AJ has come a long way. Unfortunately for them, they've built such a huge amount of indifference from the webmaster community, that their recent announcement of limiting paid search listings resounded with the sound of one hand clapping. Can you blame us? AJ had announced the same thing in April. But this time they weren't crying wolf, it's the real thing!
Check out the AJ serps, instead of ten AdWords ads, they're showing three. I applaud AJ for belatedly getting a clue. If this is a sign of Barry Diller's leadership, then I'm looking forward to what else AJ has coming.
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Tattle Tale Toolbars
In case you didn't know, Google uses their toolbar to collect information related to the searches you make and the websites you visit, then uses it for quality control. Nothing about this is hidden and Google goes to great lengths to be transparent about it. If you've ever waded through Yahoo's privacy statement pages, it's perfectly reasonable to assume they're doing the same.
Many successful webmasters who owe their living to the web do not use toolbars because it's clear the toolbars are gathering information that could be used against your site. According to people in the know, "The toolbars are collecting more information than you would feel comfortable with if you knew the extent."
One toolbar that stands out is AJ's toolbar for Firefox. They have the most compelling Privacy Statement of all the search engines. You can check it out here.
Is the Ask Jeeves toolbar "spyware"?
NO! The Ask Jeeves toolbar does not collect any personal information and is completely "spyware"-free and "adware"-free. Period. The Ask Jeeves toolbar was specifically designed to provide a great user experience free of spyware, adware, direct marketing, data collection or other similar activities.

Nevertheless, the toolbars are like the fox in the henhouse. Watch those eggs.