GoogleBot Goes Local... Again

Anyone who thought the supplemental maps to local businesses was Google's last word on Local Search is in for a surprise. A recent job posting by Google serves notice that Google is not done growing the Local Search market.

"Google is looking for a Strategic Partner Development
individual who can bring their excellent partner/business development experience
to assist us in structuring and negotiating significant and complex
relationships in our growing Local Search team. Ideal candidates must be
extremely partner-focused... Ideally the individual will have previous
experience working with a company that serviced the SME or local business
market..."

Google is looking for "significant" partnerships, so it will be interesting to see what deals they agree to with enterprise class online media companies. They had been rumored to have been in talks with Barry Diller's IAC for a partnership involving CitySearch but nothing came about. Look to Google to hook up with newspaper chains, ISP's and major information providers with a local focus like RateItAll.com.

If Google's AdWords program is any indication (judging by the classified ads in search of PPC experts), Google's expansion in the Local Search market should help grow the online component of the SME market. This is good for consultancies that facilitate the internet marketing for SME's.

The supplemental maps in Google's search results are only the beginning. Look to Google to expand the market and help it mature.